Ever since the beginning of 2020, the Covid-19 pandemic has taken the world aback, and has shook businesses to their core. In both 2020 and 2021, businesses have taken a big hit, and many have had to shut their doors. In such trying times, keeping your company alive requires a few new tricks as well as some old classics to keep business alive and booming.
Obviously, due to the many restrictions that the pandemic has pushed onto us, any marketing strategies that can lead to crowding cannot be implemented at all. That’s where digital marketing comes into play, in a massive way. PPC ads, social media, and all things digital are your weapons, and implementing digital marketing strategies wisely will ensure smooth sailing. We discuss the digital marketing ideas that you can use post covid in this article.
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Why Digital Marketing? Then, Digital Marketing Ideas.
Before we discuss digital marketing ideas, why should you implement digital marketing strategies at all?
Whether your business used a digital marketing strategy for years or you’re confused on how to use online marketing in an effective way, it’s time to get a clue because there are several reasons why the importance of digital marketing will help your company grow, especially during and after Covid-19.
- People are online now more than ever before! Due to lockdown and government restrictions, everyone has had to stay at home, which has consequently increased screen time of people. Investing in digital marketing – whether it’s online ads, social media, blogging, or all of the above – is definitely a smart move when your target audience is spending a large amount of time every day online.
- Most events have moved online. When people were stuck inside their homes in the UK, virtual pub quizzes were all the rage. Similarly, webinars have been increasingly popular, as it is impossible to have a large gathering of people anywhere in the world. Advertising for such corporate events is much easier to do online in today’s day and current situation.
- Social media platforms have become more popular than ever! Whenever one wants a break, it is highly likely that they will scour through their social media platforms, whether it be Instagram, Twitter, Facebook, or YouTube! It’s a no-brainer then why more and more companies are prioritizing social media marketing – it’s one of the best ways to reach your target audience! Many individuals even deem YouTube to be the second most popular search engine after Google! People also use social media to check reviews, find new products, and see how various brands interact with their followers.
- As we move forward and deal with the effects of COVID-19, the digital economy has grown rapidly and taken over the brick-and-mortar stores. As a number of traditionally offline stores have shifted online to prevent from going out of business, it’s safe to say that the digital economy is the choice of the future.
Customer Empathy is Key
Make Sure Your Company is Visible Online
For obvious reasons, you don’t find people driving past your store in their cars or walking around your area. As everyone is online, the chances of your target audience just coming across your business can only happen if you are visible online, and make yourself easy to find. This is the perfect time to work on your Search Engine Optimization (SEO) game. We highly recommend using SEO strategies to climb to the top of Google’s Search Engine Results Pages (SERPs) so your business can be easily found. The use of both on-page and off-page SEO will lead to a well-rounded organic search strategy, and will be easier to organize and execute your optimization plans.
Pay Per Click Advertising Is Your Best Bet
Race Ahead of Your Competition
For visibility, it is best if your company is on the front page of Google SERP, preferably in the top few results. For that, optimizing your website is extremely important. If you don’t continue to optimize your website and content daily, you lose valuable ground in the search results and can lose a considerable amount of money in lost revenue. Jumping ahead of your competitors when it comes to SEO is critical, as you need to be more accessible than they are.
Get Involved in Social Media
As most people are still stuck at home, connectivity is essential. Why else do you think social media platforms blew up during 2020? Everyone you knew started frequenting social media apps, many people joined dating apps, and almost every person world-wide downloaded Zoom. Social media has become an indispensable component in our daily life. Covid has presented businesses with a rare opportunity to use social media marketing in a new way; to connect and bond with customers in more meaningful ways.
Customers use social media to connect with others, and to escape their current situation, If they see your business is doing more than just selling products, that will automatically draw them in and support you. If one person likes how you care for your customers, they will be sure to recommend. Now more than ever before, business owners need to create online communication strategies that get them to connect with their customers. Including informative information or light-hearted content is a great way to involve your audience. The increase in social media usage is going to continue long after lockdown restrictions are lifted. How you communicate with your audience is vital, as it can make or break your business.
Identify Where You Want Your Ads To Be Visible
It is very important for your company to adjust to these tough times, and make sure your company is as visible and supportive as possible. These digital marketing ideas will continue to bear fruits in the long run, if implemented at the correct time and with a solid marketing plan in place. Hang in there, and your business will continue to thrive!