SEO trends in 2021: Best 3 Tactics to Increase Website Traffic

SEO trends in 2021: Best 3 Tactics to Increase Website Traffic

What is SEO and why it demands your attention?

SEO, or search engine optimization, simply refers to fine-tuning and improving your content in certain specific ways, towards making it visible among top results, whenever users look up information related to your content.
Why that matters? It’s quite simple
SEO = VISIBILITY

As an anonymous source worded it,

“The best place to hide a dead body is the second page of 
Google’s search results.” 
Over 93% of internet users around the world, do not go further to the first page of their browser’s search results. So,
  • Is your business online? So are million others.
  • Want it to be seen? There are steps to be taken.
So, scroll down, and let’s walk the walk.
SEO as a part of your Goals.

The internet is getting bigger. The vaster it’s getting; the more is the need to make sure you’re heard in there. Among billions of searches conducted online every single day, optimizing your content towards making it reachable and visible, is a whole other task in itself.

A set of specific and actionable SEO goals gives you potential guidance. Teaming up with a reputed SEO company, and building viable optimization strategies, is the definite need of the hour. These goals will provide you and your team with something significant to strive for.

That being said, mapping out and analyzing the appropriate SEO services required by your business, can be tricky. More than about the tons of methods available online, it comes down to identifying and applying the correct method as per your business needs.

Here, we’ve focused on the THREE crucial SEO Trends for 2021, to ensure your hold on the digital stage. Attract more traffic, leads and sales for your business.

  1. Working with the Users and Creating content for them
    • Know your users > Analyse their intent.
    • Make your provision visible > Keywords and LSI
  2. Emphasize on the EAT concept.
    (Expertise – Authority – Trustworthiness)
  3. Study Google Discover and try getting in.

 

1. Working with users and creating content for them.

User focused seo strategy
The users are telling something. Listen!

More often than not, a user gets comfortable and boots up his browser, to look for or at something. There’s a need that he hopes to see fulfilled. The sites that constantly manage to do so, find themselves among Google’s search priorities.

It’s precisely for this reason, that your focus as a developer, should be towards displaying “what the user is actually looking for”, to provide the best results for users.

Towards achieving the same,

Step I: Know Your Users

It’s simple. You’re not here for yourself. There’s a service you intend to provide, and so you have an audience in mind.

Maintaining your position on the digital stage, requires a deep understanding of your audience and its needs. It’s the primary step, that precedes any sort of action undertaken towards facilitating those needs.

It’s a dynamic market that keeps on changing, and frequent analysis and studies are required to keep up with the trends and demands of your ever-changing audience. There can be mentioned THREE major ways of keeping yourself in touch with your valuable users and their demands.

Questionnaires:

Questionnaires are excellent ways of staying connected with your audience and their
demands. Related to your business, your questionnaire could contain inquiries on:

  1. Their expectations from the market
  2. The current field of demand
  3. Suggested changes in their current services

These feedbacks can be collected and studied, towards reaching certain profitable conclusions. Besides, be in touch with your target customer for value-added output from time to time. It’s a crucial step towards a better understanding.

Wonder what YOU’D want:
There are the users’ shoes, Put them on!

This is a heavily advantageous measure towards analyzing the effects that your service or product might have on users. Placing yourself at its receiving end.

Putting yourself in the place of your customer, and getting a complete real-time experience of your website’s UI, is an active step that can be undertaken towards optimizing and tuning your content in a profitable way.

This is gradually becoming a periodically undertaken measure among owners, to ensure that the structure, features and the overall flow of their website is easy to follow, efficient and user-friendly.

The stage of Social Media is yours to use:

Social Media is officially an inseparable part of the general community. It’s the global stage of interaction, and the fastest growing platform for sharing data, branding and spreading awareness.

Why not use it?

As a digital marketing company, our job is to connect your business with several media marketing platforms, for widening your reach and returns. Sharing your website and its content on Social media applications like Facebook, Twitter or Instagram, is one of the most effective ways of being heard, seen and recognized.

Yet another handy note: What are users usually in for?
Navigation:
This refers to the need of users to “get to” something, may it be a site or a physical location. Navigational queries usually include a specific keyword that’s entered in the browser’s navigation bar.
“Facebook” and “YouTube” are the top two searched items in Google, and both are navigational queries.
  • Optimizing your content for Navigation queries is not entirely possible. As users have a specific site in mind, and if yours isn’t that site, it just won’t be visible. That being said, creating the Navigational keywords for your own website, is the best thing to be done from your side, towards maximizing your chances as and when needs arise.

Information:
Google is the official go-to for information today. One of the major factors behind google searches, is the need for information either general, or one that’s pertaining to someone or something. Unlike Navigational queries, these searches are not generally aimed at a particular site. It’s information regarding whatever keyword they entered, that’s being looked for.

  • Optimizing your content for Informative queries just includes creating high-quality and actual informative content for those in need. It includes honestly partnering up with search engines towards providing good quality content. Some of the steps to be taken regarding the efficiency of the information provided:
    1. Step-by-step instructions
    2. Posting How-to videos
    3. Visual aids, graphs and presentations
    4. Informative blogs

Transaction:
Online purchases and E-commerce are estimated to peak at $4 trillion, by the end of 2020. People use the digital platform to make countless purchases. May it be services, products or locations, users search for these items looking forward to making a commercial/monetary transaction at the end.
Optimizing your content for Transactional intent includes managing pay-per-clicks and owning an efficient Ecommerce website.

Step II: Fine Tune Your Content For Users

Long Tail Keywords: Explain yourself, communicate! A user interested in buying a laptop, is more likely to search “office laptop with i9 and SSD”, than just “laptop” or “electronics”. Using long tail keywords is all about directing attention towards the specifics of your content. It clamps the attention of your motivated audience, by showing to them precisely what they need. So, you better be ready with chain descriptions regarding your service, so that Google grabs your words and serves them to those searching for it.

Normally, long-tail phrases consisting of more than 5 words are likely to receive more clicks and may appear within the top seven search results. Google is smart! Keep up. The keywords “iPhone 12” or “mobile” is what will separate the search results of Apple’s device from Apple the fruit. The method with which Google pulls up related results, is largely context driven. So, Describe and Direct.

Use Latent Semantic Indexing: The next step towards fine tuning your content as per the users’ intent, is a careful analysis of LSI. It shows you anything and everything that people are looking for, with relation to something. Example: If you were to Google “mobile”, a list comes up at the bottom, titled “Searches related to mobile.”

flipkart mobile 

mobile phones 

4g Samsung mobile 

all mobile price in India 

vivo mobile

Studying this, helps control your substance by telling you what individuals are looking for. With this information, you can optimize the content closer to exact results.

Optimize the Title and Meta Descriptions Tags: User’s knocking. What does the door say? The door should point to what’s behind it. Meta description and title labels are the “doors” that are responsible to describe whatever it is that’s inside them. This label is what the clients or users see, after hitting that Enter button on their search. Proper optimization of these labels and descriptions are of utmost significance, as it’s the introduction to your website. It’s what a user looks at, before deciding whether or not he/she wants to enter the site.

Moreover, optimum description and title labels, lead to a spike in search result rankings.

A couple of tools for introduction:

1. Relevance The title must be in reference to the internal content. It determines the “quality” of your website. The tag is your go-to in search results and social media. So,

Irrelevant Click baits 
+ 
Confused Users 
= 
Low search scores on Google

 

 2. Users don’t read, they SKIM.
Do not showcase your vocabulary on the website’s meta description.
A title must consist of crisp and precise keywords that capture your gist, instead of elongated sentences with stop words and conjunctions.

[X] The ways in which you can crack NET and GATE while sitting at home.

[✓] Crack NET and GATE: The comfortable way

Chances are, that a busy user with a hectic schedule will put zero effort into reading a title.
Your heading must be so, that his eyes catch it whether or not he wants them to.
Also, it’s important to provide the search engine with just what it wants.

3. Users love being “recognized”
More often than not, users hope to find straight up solutions to their problems, instead of having to “read” for them.
It’s precisely for this reason, that certain meta descriptions directly address the reason behind the users’ search, with questions.
They have a certain psychological effect of assurance on the users, who enter the site with a sense of surety, regarding their problem being solved.

Consider a person worried about having caught COVID-19, who Googles its
symptoms:

[✓] Worried about COVID-19? 7 ways to tell.

[X] COVID-19 and its crucial symptoms.

The first header connects with the user and his needs. With the mention of 7 ways,
it also provides him with a sense of direction and assertion.

2. Emphasis more on E-A-T (Expertise, Authoritativeness, Trustworthiness) concept.

Eat concept

Generally, the E-A-T criteria of your website is what will determine the quality of your website, and subsequently your ranking in Google’s search results. Google’s Quality Rate guidelines aid us in implementing this concept on our websites.

Think of E-A-T as the factor that will determine your “digital” image. It can be your USP. The criterion that will make users prefer your website over others. Here is the briefing of E-A-T.

Expertise: In simple words, this refers to knowing what you’re talking about. This includes performing a sufficient and honest amount of research behind the information provided, along with having an adequate level of technical knowledge regarding the subject in hand. This knowledge or expertise need not always be formally backed up, as there do exist multiple sources for the experience. Based on this, you could either have:
  • Formal expertise: Can include college education, academic endeavors, and professional experience.
Or,
  • Informal expertise: Includes personal experiences or extensive research, occurring outside formally recognized “institutions” or degrees.
Authoritativeness: This includes assuring your users regarding the credibility and authority behind the content of your website. The content’s creator must provide users with his credentials and technical background, holding himself in a position to talk about whatever the website’s content is. The author’s credibility can be showcased by
  • Certifications
  • Bio
  • Photographs
  • Official website
  • Professional title
Trustworthiness: A trustworthy page should simply maintain a level of transparency, making users feel comfortable enough to interact and share their data within the website. Things your website should provide or display
  • Team photos
  • A detailed About page
  • Credible citations
  • A privacy notice and terms & conditions
  • A secure HTTPS website
  • Contact information
At KickStart Solutions, we strongly believe that if your website’s a result of honest and definite goals, E-A-T poses no cause for concern for you. It’s something that’s bound to occur naturally. A significant level of E-A-T will aid your website in acquiring trust, get more connections and secure high rankings in the long run.
“Successful SEO is not about tricking Google. It is about Partnering with Google to Provide the best search results to Google’s Users.”
– Phil Frost, Main Street ROI
3. Study Google Discover and try getting in.
Organic traffic from seo

At times, users are not looking for something. They like to scroll through the recent stories from around the globe, learning more about anything that interests them.
Google Discover has revolutionized browsing into something far more personalized and immersive.

It collects data regarding your general search fields and location and provides you with a literal flow of stories and happenings from around the world.

The main aim of your webpages and their content to drive more organic traffic and also to improve the visibility of your webpage, blog, landing pages, or products and services page during google SERPs.

Superior and timely content backed up by enhanced visuals could get your website a
lot closer to becoming one of the stories discovered around the world. Apart from that, Google Discover is a vast playground. It’s beaming with topics for you to get influenced by. Fresh data, unique content types, images, videos, blog entries, and much more.

Analyse Yourself:
Discover aids in providing you with insights regarding your site’s global performance in both the Search, and in its Discover feed.
Carefully studying the data on your performance, can aid you in optimizing the content of the site for better ranking and more traffic.
While examining your Discover data, you’ll see the following points:

  • Traffic volume from Google Discover to your site.
  • The top-performing content of your website.
  • The frequency with which your website appears on Google Discover.

The performance of your Web content on Google Discover vs Its performance on
traditional search results.

  • General guidelines
  • Content guidelines
  • Quality-specific guidelines

These are the primary steps towards making sure your web content is eligible to be crawled, indexed and ranked. Which roughly translates to Discovered, Organized and Ranked.

 

Pay-per-click or PPC, is an Ad model in which Search engines display your website as ads, and you pay them for every time a user clicks on it.
Choosing between PPC and SEO simply depends on your business structure. SEO is a relatively cheaper and more efficient method for long term goals. While PPC is best for experimental, short term purposes.
Using long explanatory keywords and studying LSI, are two basic steps that can be taken from your side.
Apart from that, there are online tools that aid in generating favourable keywords as per your needs. Google’s Keyword Planner and WordStream’s Keyword Tool are among the best ones.
The golden rule is to never “stuff” the keywords for the mere sake of repetition. It lowers the quality of your content, which in turn WILL compromise your search rankings.
Instead of randomly adding your keywords, one of the possible steps is to try weaving your content around it.
Make your CONTENT fit the keywords, instead of the way around.
Again, it depends on your business structure, your existing competition and the level of your web content. Imagining an ideal business structure with a general amount of traffic and competition, it would take between 6 months to one year.
Just as exhaustive as REQUIRED. It’s about doing what’s necessary, more than it is about reaching a benchmark. One of the things you could try doing, is analysing the TOP ranked pages of Google, and notice the dynamics between their content and the chosen length. The tool SEO CONTENT TEMPLATE allows you to do just that.
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