Digital Marketing Ideas for Your Business Post Covid-19

Digital Marketing Ideas for Your Business Post Covid-19
Ever since the beginning of 2020, the Covid-19 pandemic has taken the world aback, and has shook businesses to their core. In both 2020 and 2021, businesses have taken a big hit, and many have had to shut their doors. In such trying times, keeping your company alive requires a few new tricks as well as some old classics to keep business alive and booming. Obviously, due to the many restrictions that the pandemic has pushed onto us, any marketing strategies that can lead to crowding cannot be implemented at all. That’s where digital marketing comes into play, in a massive way. PPC ads, social media, and all things digital are your weapons, and implementing digital marketing strategies wisely will ensure smooth sailing.

Table of Contents

Why Digital Marketing?

Before we discuss the ideas, why should you implement digital marketing strategies at all?
Whether your business used a digital marketing strategy for years or you’re confused on how to use online marketing in an effective way, it’s time to get a clue because there are several reasons why the importance of digital marketing will help your company grow, especially during and after Covid-19.

  1. People are online now more than ever before! Due to lockdown and government restrictions, everyone has had to stay at home, which has consequently increased screen time of people. Investing in digital marketing – whether it’s online ads, social media, blogging, or all of the above – is definitely a smart move when your target audience is spending a large amount of time every day online. 
  2. Most events have moved online. When people were stuck inside their homes in the UK, virtual pub quizzes were all the rage. Similarly, webinars have been increasingly popular, as it is impossible to have a large gathering of people anywhere in the world. Advertising for such corporate events is much easier to do online in today’s day and current situation. 
  3. Social media platforms have become more popular than ever! Whenever one wants a break, it is highly likely that they will scour through their social media platforms, whether it be Instagram, Twitter, Facebook, or YouTube! It’s a no-brainer then why more and more companies are prioritizing social media marketing – it’s one of the best ways to reach your target audience! Many individuals even deem YouTube to be the second most popular search engine after Google! People also use social media to check reviews, find new products, and see how various brands interact with their followers. 
  4.  As we move forward and deal with the effects of COVID-19, the digital economy has grown rapidly and taken over the brick-and-mortar stores. As a number of traditionally offline stores have shifted online to prevent from going out of business, it’s safe to say that the digital economy is the choice of the future.
Now, let’s dive into a few digital marketing ideas your company can use during this Covid-19 era, which will last post Covid-19 as well!
Customer Empathy is Key
2020 was a very tough year for everyone, and promoting and spreading positivity is extremely important. As the economy starts to re-open and stabilize post-Corona, everyone will be rushing to make sales. In order for you to succeed, you should adjust your brand voice to reflect what your customers are facing. Be authentic and relatable, and show them heartfelt empathy whenever you want to market your products or services. Show your audience that you care about them. However, avoid being too salesy and pushy, and try to hit your customers pain points. If you know what they are going through, marketing the right solution for them will be a breeze.
Make Sure Your Company is Visible Online
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For obvious reasons, you don’t find people driving past your store in their cars or walking around your area. As everyone is online, the chances of your target audience just coming across your business can only happen if you are visible online, and make yourself easy to find. This is the perfect time to work on your Search Engine Optimization (SEO) game. We highly recommend using SEO strategies to climb to the top of Google’s Search Engine Results Pages (SERPs) so your business can be easily found. The use of both on-page and off-page SEO will lead to a well-rounded organic search strategy, and will be easier to organize and execute your optimization plans.

Pay Per Click Advertising Is Your Best Bet
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PPC stands for pay-per-click, a model of internet marketing where advertisers pay a certain amount each and every time one of their ads is clicked. Basically, it’s a way to buy visits to your site, rather than limiting yourself to only organic visits. Organic visits take a lot of time, and these campaigns take ages to become successful. Search Engine Advertising is one of the most popular forms of PPC. This allows for advertisers to bid for ad placement in a search engine’s sponsored links, so when someone searches on a keyword related to your business’s offerings, your company shows up. Using Google Ads is your best bet, as it is currently the most popular PPC advertising system in the world.
Race Ahead of Your Competition
For visibility, it is best if your company is on the front page of Google SERP, preferably in the top few results. For that, optimizing your website is extremely important. If you don’t continue to optimize your website and content daily, you lose valuable ground in the search results and can lose a considerable amount of money in lost revenue. Jumping ahead of your competitors when it comes to SEO is critical, as you need to be more accessible than they are.
Get Involved in Social Media
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As most people are still stuck at home, connectivity is essential. Why else do you think social media platforms blew up during 2020? Everyone you knew started frequenting social media apps, many people joined dating apps, and almost every person world-wide downloaded Zoom. Social media has become an indispensable component in our daily life. Covid has presented businesses with a rare opportunity to use social media marketing in a new way; to connect and bond with customers in more meaningful ways. Customers use social media to connect with others, and to escape their current situation, If they see your business is doing more than just selling products, that will automatically draw them in and support you. If one person likes how you care for your customers, they will be sure to recommend. Now more than ever before, business owners need to create online communication strategies that get them to connect with their customers. Including informative information or light-hearted content is a great way to involve your audience. The increase in social media usage is going to continue long after lockdown restrictions are lifted. How you communicate with your audience is vital, as it can make or break your business.

Identify Where You Want Your Ads To Be Visible
Brands have been using social media platforms like Instagram, Facebook, and YouTube for advertising purposes for a long time now. However, this is the perfect time to use hidden gems like Pinterest, Instagram Reels, and TikTok (in countries where it is still available). Using influencers is also a smart move, as you can tap into their built-in audience. People tend to keep updates and follow their favourite influencers and celebrities, especially now that they are stuck at home. Influencers tend to have very loyal followers, so this strategy is one for the long run.
Conclusion
It is very important for your company to adjust to these tough times, and make sure your company is as visible and supportive as possible. These tactics will continue to bear fruits in the long run, if implemented at the correct time and with a solid marketing plan in place. Hang in there, and your business will continue to thrive!
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