E-commerce platforms are rapidly taking over the conventional ways of shopping. Looking at the benefits of online stores and their ease of use, the demand for such eCommerce stores surely will grow in the coming years. And when it comes to building an e-commerce platform for a business, several people get confused between top-rated eCommerce platforms such as Shopify, Magento, WooCommerce, Wix place and many others. But when it comes to overall performance, ease of use and management, WooCommerce wins over all the other platforms.
WooCommerce is the leading eCommerce platform with over 23% of the total market share. So 1 in 4 times, businesses opt for WooCommerce to build their eCommerce platform as it has everything that one needs to make an online store hassle-free. And although the statistics speak for themselves, here are our top 9 reasons why WooCommerce is the best platform for Ecommerce:
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Free platform with the flexibility to add extensions
Often, people have misconceptions that things that generally come for free are not worthwhile. But wait, hold on! One can easily download a plugin of WooCommerce free for the WordPress website. Although it is free to download, it comes with an array of paid and free plugins, additional features and extensions. The plugins or features can be customized as per your requirement and budget for setting up your online store.
WooCommerce is one of the most cost-effective solutions for e-commerce platforms. It is free to use, and the plugin for the same can be easily downloaded from the WordPress Website. This feature makes it perfect for small-medium businesses to build their online store and garner a response. Although additional features and plugins are paid for WooCommerce, it is still affordable, making it one of the most preferred eCommerce platforms for start-ups or businesses that do not want to spend much on online storefronts. Compared to other eCommerce platforms such as Shopify and Magento, WooCommerce definitely has the upper hand when it comes to being cost-effective.
Fact Check: WooCommerce won’t work with the free version of WordPress. So before you start working on setting up the online store, make sure to speak to experts who have experience in WordPress development to help you set it up conveniently.
Offers an extensive range of plugins and features
Easy customization option is also one of the biggest pros of WooCommerce. One can improve the functionality and overall website by opting for free or paid plugins. A team of well-experienced WordPress developers can help you get all the needed customizations in place seamlessly. So all and all, it is an excellent choice for the businesses that want to enjoy the benefits of having an online store without shelling too much money for the same.
Opting for plugins can help you improve the website’s overall performance, loading speed, SEO, and other such features. Plugins for auto detecting locations, improving SEO, geolocation for payments and many other available that can be used to enhance the overall user experience.But do remember that these additional features can go from being completely free to pretty costly quite easily. So ensure to speak with your WordPress developer to set a budget for setting up your eCommerce Platform. These additional plugins can be a great investment to offer a seamless experience to your visitors.
Wide selection of themes
The first impression matters, and hence it is vital to opt for a persuasive theme that engages your visitors and makes them stay for long. When it comes to WooCommerce, one cannot deny the fact that WooCommerce offers several free to paid themes that can impress anyone.
Did you know that you can choose from 38 different themes on the WooCommerce Theme store? Yes, that’s right! The theme store offers a lot of options across various industries which can be used to set up your website. Besides, one can also opt for other themes available on other platforms. There are more than a thousand fully functional themes available for WooCommerce; you can even check some of such themes here.
Selecting a theme can be a relatively easy task, but customizing it is a challenging task. One can also tweak the theme by changing the pre-set CSS styles. So when it comes to theme customization for WooCommerce platforms, it is better to rely on your trusted WordPress developer! Here is where you need an expert to help you personalize it as per your branding guide.
Hassle-free selling experience for owners
One of the reasons why WooCommerce is preferred over other platforms such as Shopify and Magento is its hassle-free selling experience. The built-in features on the WooCommerce platform make it very convenient for sellers to sell any product seamlessly. One can also opt for advanced e-store management to make it more customer-friendly
WooCommerce offers various secure payment gateway options. It helps the sellers to accept payment via Paypal or Stripe. Whereas users can complete the payment using options such as Debit cards, credit cards, COD and much more.
As WooCommerce provides geolocation support, it can track your customer’s location using their IP address. This can help target the customers and notify them about the products or categories of products not available for their areas. This way, the pages, products and other categories can be restricted depending upon the location of your customers.
WooCommerce offers the feature to upload product descriptions, product names and other details. This information can be changed effortlessly as per the changes in the products and their availability. Once the products are added to your WooCommerce store, they can be easily tweaked as per the changes.
The advanced shipping method can be used to set up the shipping cost depending upon the product category, product and other such features. It also offers to help you provide different shipping options for your customers. Be it pick up from the local stores or international shipping; you can customize the options for shipping for your customers depending upon their location.
And finally, when it comes to calculating taxes, this is where WooCommerce wins! It lets you start up and set up the tax rates for your online store, so you don’t waste much time on this excruciating task of calculating taxes on each order.
Ease of SEO optimization for better results
Did you know that you can leverage the benefit of your WooCommerce store by optimizing it for SEO? Yes, that’s the best part about opting for WooCommerce for setting up your store. As you might all know, WooCommerce is only compatible with WordPress, the most SEO-friendly platform; one can optimize it for better results.
This feature makes WooCommerce stand out from the rest. Just like WordPress, Woo Commerce also offers plugins that can be used to track, improve and analyze the data for improving rankings. It is a SEO friendly platform and using right SEO marketing strategies one can amp up the game by organically increasing the visibility as well as reaching more audience.
Some tips and tricks to optimize your WooCommerce for SEO:
Always show the best-selling products on your website or include a section of most loved products. This will help visitors know the products reviewed and rated best by the previous customers.
Like the big giants’ Amazon and Flipkart, opt for related products category on your website. This will help your visitors to explore all the options with minimum effort. Always remember, better User experience = better results!
Lastly, ensure to set up the dashboard to know the status of your sales, refunds and other details to improve your marketing and retargeting strategies.
Unlike other platforms, WooCommerce can be optimized seamlessly for better SEO, making it a better choice for the eCommerce platform.
Enabled with powerful analytics tools
WooCommerce is one of the very few platforms that offer plugins for built-in analytics. It provides an extensive set of analytics that is easy to understand. One can also integrate WooCommerce with Google Analytics to get more data about visitors, preferences, and much more.
The best way to increase your reach is to study and understand the analytics of your eCommerce website. Several merchants underestimate the power of analytic tools and rarely realize their true potential. But one can amp up the game by putting these numbers to use and understanding the statistics.
WooCommerce can help you understand various aspects of your eCommerce store, ranging from total orders to purchaser statistics. These analytic tools can be helpful to realign your marketing strategy or to adopt a new one. This data can also come handy for your marketing team to work on targeted campaigns, promotions and other marketing tactics.
Great for marketing
Marketing is a powerful tool when it comes to growing your business. WooCommerce offers features that can be used for running promotions for your products or a category of products. It can be used to offer discounts or run a discount campaign for as long as you wish! Sales are the best way to promote your products. WooCommerce gives you the flexibility to market the products using various options such as limited-time discounts, free shipping, and other marketing strategies.
To make it more convincing, you can also offer a section of reviews for your customers to share their experience with your products. You can label the reviews as “verified customers” to weed out the fake ones. The WooCommerce platform also offers the option of follow-up emails and Social Media Integration plugins that can help you execute your marketing strategy with utmost ease.
It keeps getting better!
After going through all the features of WooCommerce and why is this platform a perfect fit for setting up an online store, some people might fixate on the fact it is an open-source plugin that has been there for years and will remain the same. But that is not the case! WooCommerce gets upgraded every now and then by millions of users across the globe to offer a more enhanced experience. The developer community keeps shaping this platform for the better by adding new features, working on new extensions, crafting themes and building different functionalities. As this platform keeps getting better, it is undeniably better than Shopify or Magento when it comes to feature enhancement over the years.
WooCommerce has an edge over other platforms because it is packed with features that can transform your eCommerce store. Be it the extensive range of plugins, features or the ease of management, it offers everything to set, run and manage an online store seamlessly. With the help of an expert team you can enjoy the benefits of this platform. At Kickstart Solutions we have an elite team of Developers that can help you set up such an eCommerce store within your budget taking care of all the requirements. We help you with complete ideation, execution and management of your store so that you can focus on working on your products to work its magic on the buyers! So if you have been on the fence regarding setting up an eCommerce platform, remember the best time for doing it is today. Get in touch with our experts to know more about our offerings and support for eCommerce website development.
Frequently Asked Questions
- Is WooCommerce good for e-commerce?
WooCommerce is an excellent and one of the most preferred platforms for ecommerce.
It offers a comprehensive range of plugins and additional features that can enhance the overall performance of your e-commerce website.
- How do I enable WooCommerce in WordPress?
If you already have a WordPress website go to Dashboard, select Plugins then click on Add plugin. Search for WooCommerce plugin, install it and activate. Upon activating the plugin the setup wizard will pop and guide you through the steps of initial setup.
- How do I export and import products from WooCommerce?
For exporting and importing the products from WooCommerce, go to the WooCommerce section on your Dashboard, select the CSV import suite from the options. Here you will get both the options: Import Products and Export Products.
- Does WoocCommerce work with any theme?
WooCommerce works with any theme by default however selecting a theme that is compatible with WooCommerce can help you integrate the theme seamlessly.
- How do I create a checkout page in WordPress?
To create a checkout page in WordPress, first add a page and insert the title “Checkout Page”. Then go to the Settings part under WooCommerce and select the category “Checkout”. Now make sure to select the pages that you want to enable, such as the previously added Checkout Page and click on update. Voila, it’s done!
- Is Storefront a good theme?
Storefront is a good theme for WooCommerce given its minimal and plain look. It can be used to design a fully functional eCommerce store.
- What are the best WooCommerce themes available in WordPress?
Our top five picks for best WooCommerce themes are: OceanWP, Ultra, Neto, Astra and Shoptimizer.
- How to add products in WooCommerce?
Follow these easy steps to add products in WooCommerce: WooCommerce>Products>Add new>Select the products that you wish to add>Click the products you wish to add>Update.
- What are the best WooCommerce plugins in WordPress?
There are a lot of WooCommerce plugins available in WordPress however our top five picks for best plugins would be: WooCommerce Stripe Payment Gateway, WooCommerce Multilingual, WooCommerce Currency Switcher, Yoast SEO and Sumo for WooCommerce.
- Is there a monthly fee for WooCommerce?
There are no setup fees or monthly fees charged for WooCommerce. It offers a pay-as-you-go, payment model, that is you only pay for the activity on your account depending upon your location and activity.
- What is the difference between WooCommerce and WordPress?
WordPress is a content management system, this platform is widely used to design and develop websites. However it lacks the functionality of developing an e-Commerce website. Whereas WooCommerce is that functionality in the form of plugin that can be used to convert a website into an e-commerce website.