Why to read SEO Trends in 2021?
Because it matters. Google updates its search algorithm more than 3000 times in a year, that is almost 10 updates every day! With each update, Google changes how search works. You can no longer just stuff keywords in the content and just sit for it to rank. You need to work, you need to pay attention to the details. You need to understand the Search Trends.
In order to understand SEO Trends & how SEO trends in 2021 are going to impact your website and your business, you first need to understand SEO (Search Engine Optimization). You would need to understand the basics of how search works in 2021 and how you need to position your SEO strategy so that it works for you. Without wasting more of your precious time, let’s dig deeper in to it.
So, what is SEO and why it demands your attention?
As an anonymous source worded it,
- Is your business online? So are million others.
- Want it to be seen? There are steps to be taken.
SEO as a part of your Goals.
The internet is getting bigger. The vaster it’s getting; the more is the need to make sure you’re heard in there. Among billions of searches conducted online every single day, optimizing
your content towards making it reachable and visible, is a whole other task in itself.
A set of specific and actionable SEO goals gives you potential guidance. Teaming up with a reputed SEO company, and building viable optimization strategies, is the definite need of the hour. These goals will provide you and your team with something significant to strive for.
That being said, mapping out and analyzing the appropriate SEO services required by your
business, can be tricky. More than about the tons of methods available online, it comes down to identifying and applying the correct method as per your business needs.
Here, we’ve focused on the THREE crucial SEO Trends for 2021, to ensure your hold on the digital stage. Attract more traffic, leads and sales for your business.
- Working with the Users and Creating content for them
- Know your users > Analyse their intent.
- Make your provision visible > Keywords and LSI
- Emphasize on the EAT concept.
(Expertise – Authority – Trustworthiness) - Study Google Discover and try getting in.
1. Working with users and creating content for them.
More often than not, a user gets comfortable and boots up his browser, to look for or at something. There’s a need that he hopes to see fulfilled. The sites that constantly manage to do so, find themselves among Google’s search priorities.
It’s precisely for this reason, that your focus as a developer, should be towards displaying “what the user is actually looking for”, to provide the best results for users.
Towards achieving the same,
It’s simple. You’re not here for yourself. There’s a service you intend to provide, and so you have an audience in mind.
Maintaining your position on the digital stage, requires a deep understanding of your audience and its needs. It’s the primary step, that precedes any sort of action undertaken towards facilitating those needs.
It’s a dynamic market that keeps on changing, and frequent analysis and studies are required to keep up with the trends and demands of your ever-changing audience. There can be mentioned THREE major ways of keeping yourself in touch with your valuable users and their demands.
Questionnaires are excellent ways of staying connected with your audience and their
demands. Related to your business, your questionnaire could contain inquiries on:
- Their expectations from the market
- The current field of demand
- Suggested changes in their current services
These feedbacks can be collected and studied, towards reaching certain profitable conclusions. Besides, be in touch with your target customer for value-added output from time to time. It’s a crucial step towards a better understanding.
This is a heavily advantageous measure towards analyzing the effects that your service or product might have on users. Placing yourself at its receiving end.
Putting yourself in the place of your customer, and getting a complete real-time experience of your website’s UI, is an active step that can be undertaken towards optimizing and tuning your content in a profitable way.
This is gradually becoming a periodically undertaken measure among owners, to ensure that the structure, features and the overall flow of their website is easy to follow, efficient and user-friendly.
Social Media is officially an inseparable part of the general community. It’s the global stage of interaction, and the fastest growing platform for sharing data, branding and spreading awareness.
Why not use it?
As a digital marketing company, our job is to connect your business with several
media marketing platforms, for widening your reach and returns. Sharing your
website and its content on Social media applications like Facebook, Twitter or
Instagram, is one of the most effective ways of being heard, seen and recognized.
- Optimizing your content for Navigation queries is not entirely possible. As users have a specific site in mind, and if yours isn’t that site, it just won’t be visible. That being said, creating the Navigational keywords for your own website, is the best thing to be done from your side, towards maximizing your chances as and when needs arise.
Information: Google is the official go-to for information today. One of the major factors behind google searches, is the need for information either general, or one that’s pertaining to someone or something. Unlike Navigational queries, these searches are not generally aimed at a particular site. It’s information regarding whatever keyword they entered, that’s being looked for.
- Optimizing your content for Informative queries just includes creating high-quality and actual informative content for those in need. It includes honestly partnering up with search engines towards providing good quality content. Some of the steps to be taken regarding the efficiency of the information provided:
- Step-by-step instructions
- Posting How-to videos
- Visual aids, graphs and presentations
- Informative blogs
Transaction: Online purchases and E-commerce are estimated to peak at $4 trillion, by the end of 2020. People use the digital platform to make countless purchases. May it be services, products or locations, users search for these items looking forward to making a commercial/monetary transaction at the end. Optimizing your content for Transactional intent includes managing pay-per-clicks and owning an efficient Ecommerce website.
2. Users don’t read, they SKIM.
Do not showcase your vocabulary on the website’s meta description.
A title must consist of crisp and precise keywords that capture your gist, instead of elongated sentences with stop words and conjunctions.
[X] The ways in which you can crack NET and GATE while sitting at home.
[✓] Crack NET and GATE: The comfortable way
Chances are, that a busy user with a hectic schedule will put zero effort into reading a title.
Your heading must be so, that his eyes catch it whether or not he wants them to.
Also, it’s important to provide the search engine with just what it wants.
3. Users love being “recognized”
More often than not, users hope to find straight up solutions to their problems, instead of having to “read” for them.
It’s precisely for this reason, that certain meta descriptions directly address the reason behind the users’ search, with questions.
They have a certain psychological effect of assurance on the users, who enter the site with a sense of surety, regarding their problem being solved.
Consider a person worried about having caught COVID-19, who Googles its
symptoms:
[✓] Worried about COVID-19? 7 ways to tell.
[X] COVID-19 and its crucial symptoms.
The first header connects with the user and his needs. With the mention of 7 ways,
it also provides him with a sense of direction and assertion.
2. Emphasis more on E-A-T (Expertise, Authoritativeness, Trustworthiness) concept.
- Formal expertise: Can include college education, academic endeavors, and professional experience.
- Informal expertise: Includes personal experiences or extensive research, occurring outside formally recognized “institutions” or degrees.
- Certifications
- Bio
- Photographs
- Official website
- Professional title
- Team photos
- A detailed About page
- Credible citations
- A privacy notice and terms & conditions
- A secure HTTPS website
- Contact information
At times, users are not looking for something. They like to scroll through the recent stories from around the globe, learning more about anything that interests them.
Google Discover has revolutionized browsing into something far more personalized and immersive.
It collects data regarding your general search fields and location and provides you with a literal flow of stories and happenings from around the world.
The main aim of your webpages and their content to drive more organic traffic and also to improve the visibility of your webpage, blog, landing pages, or products and services page during google SERPs.
Superior and timely content backed up by enhanced visuals could get your website a
lot closer to becoming one of the stories discovered around the world. Apart from that, Google Discover is a vast playground. It’s beaming with topics for you to get influenced by. Fresh data, unique content types, images, videos, blog entries, and much more.
Analyse Yourself:
Discover aids in providing you with insights regarding your site’s global performance in both the Search, and in its Discover feed.
Carefully studying the data on your performance, can aid you in optimizing the content of the site for better ranking and more traffic.
While examining your Discover data, you’ll see the following points:
- Traffic volume from Google Discover to your site.
- The top-performing content of your website.
- The frequency with which your website appears on Google Discover.
The performance of your Web content on Google Discover vs Its performance on
traditional search results.
- General guidelines
- Content guidelines
- Quality-specific guidelines
These are the primary steps towards making sure your web content is eligible to be crawled, indexed and ranked. Which roughly translates to Discovered, Organized and Ranked.
Now that you have a basic idea about how the search works, and what E-A-T is, you also might have an idea that it is not that easy to implement an SEO strategy and see it give you results soon. You would need to work hard. But if you do not have the time to implement the SEO trends in 2021 that we just described, you can reach out to us and we can help you by creating an SEO strategy that is unique to your business and would work.
Gen Kaye
Will always remember “E-A-T”. That was really helpful. Thank you for sharing.
Sneha Lallwani, SEO Manager @ KickStart Solutions LLP
Hello Gen,
Yes, that is the thing to remember! Thank you for your comment. Keep reading!